When you sign up for our membership, the first thing on our to-do list is building your business a custom/ personalized, high-calibre, high converting website (completely separate mobile design that has amazing conversion) that speaks to your unique practice brand. Our websites are designed with knowledge backed by experience on what works in the dental care industry.
We use a collection of best practices in SEO, Google Ads, and other digital marketing means to ensure that your website is turning leads into calls. Pair these guidelines with a passion for user experience, intuitive design, and exceptional content, and you’ve got yourself a machine for profit.
Video is still killing it. We saw that video content brings in 3 times more leads than written content, and wondered how we could make the most of this fact as a small-scale marketing agency rather than a television studio.
We came up with a collection of scaleable, brandable, promotional videos that can be used across the board – for ads, on your website, or even in features on other digital platforms. With membership, you’ll have fresh video content to boost leads whenever needed.
Our Marketing membership includes comprehensive audits of your marketing efforts, to clearly distinguish what is and isn’t working for your business presence. This includes an Annual Comprehensive Marketing Audit, Quarterly Organic Performance Reports, and a detailed live Dashboard Report.
Our Marketing Audits are key to our abilities as a digital marketing agency – they inform us of how to do our job in earning you a higher ROI. These audits take all the data and give it a shake-down, revealing what it working really well, and what needs a little extra.
Not only do we offer access to Marketing Directors who have the knowledge and instincts to bring you massive success, we also have incredible analytic and deductive abilities thanks to our experience in data management. (Keep in mind – we’ve figured all of this out through figuratively scraping our knees.) Take full advantage of the wealth of knowledge and experience your Marketing Director brings to your practice growth plan.
We look at both the micro and the macro when it comes to how your marketing efforts are performing, and tweak things as they grow and change. This provides our clients with results. We base all of our recommendations on your practice objectives and help you build a quarterly or annual marketing plan that works for your budget. Quarterly strategy meetings with your Marketing Director is a must so you are all on the same page and moving things along.
Our goal is to show you exactly how your marketing is working so we give you a monthly dashboard that shows every statistic we can report on. Everything from how much traffic to the website, the source of the traffic, new or returning visitors and type of device. On top of that any advertising you do with us such as Google Ads will have its own reporting so we can truly see what ads are working hard for you. Your Marketing Director is available to walk through your dashboard anytime.
Social Media Library
We have built an extensive social media library that we are adding to all the time. Instagram posts, Facebook posts, Instagram story images and so much more. These posts are high quality and creatively designed, in order to provide your practice with leading-edge, quality content.
Social Media Strategy
Are you looking for high-quality, customized content for your practice? Our social media team will create a complementary strategy just for you using our social media library. This strategy will provide you with tips and tools for using the content library, and show you how to create eye-catching Instagram grids.
Our E-Blasts will provide you with new and updated social media posts and videos, marketing tips and tricks, and so much more!
Our team is always available to help you with things like adding a new employee bio, service, or changing office hours. We also include 24 hours (with the $500 a month program) for things like new medical niche pages, adding new technology, adding new content, or whatever you need. We also are always monitoring changes in marketing and with Google to ensure your website is performing to the latest standards such as load speed and SEO best practices.
We have also just hired a Member Engagement Specialist, who will be working to create new enhancements to the membership perks so this only keeps growing. Stay tuned…we’re just getting started.