First, Consider Who You’re Targeting
Instagram and Facebook are great at targeting a very specific patient demographic. Because these social platforms know so much about us when we set up a profile, there’s a lot of demographic information available to marketers and practice owners looking to target specific patients. When deciding which type of ad is best, you want to first consider who you are targeting. Think seniors, women between 20 – 60, mothers, gingivitis sufferers, etc.
Target People Who Matter The Most To Your Practice
There are several types of advertisements you can use for Instagram. Your best course of action is to talk to your SmileShop Marketing Director about which option makes the best sense for your specific practice objectives.
How You Can Target
Location
Target people based in specific locations like states, provinces, cities, communities or countries.
Demographics
Narrow your audience based on information like age, gender and languages.
Interests
Reach people based on interests like apps they use, ads they click and accounts they follow.
Behaviors
Define your audience by activities they do on and off of Instagram and Facebook.
Custom Audiences
Run ads to patients you already know based on their email addresses or phone numbers.
Lookalike Audiences
Find new people who are similar to your existing patients.
Here are some types of ads you can run on Instagram
Stories Ads
Complement your feed content with ads on Instagram Stories. Connect with the 500M+ accounts using stories daily.1 Learn more about stories ads and specs.
Photo Ad
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Carousel Ads
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
Video Ads
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 120 seconds long in landscape or square format.
Collection Ads
You can use Collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.