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Google Remarketing Ads – 101

Remarketing is a way to connect with patients or potential patients who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Google Remarketing is a great way to capitalize on people who are already in the buying cycle for your service or product. We target people who have visited your website with ads that make sense for that user. If they visited a specific brand page, we will want to show similar content to that brand in the form of remarketing ads. This helps keep your brand and company at the top of your client’s mind while focusing your budget on people you know are already qualified.

How Does Google Remarketing Work? | WordStream
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