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Category: Google

Google Remarketing Ads – 101

Remarketing is a way to connect with patients or potential patients who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. Google Remarketing is a great way to […]

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Google Display Ads – 101

Responsive Google Display Advertising If you’re not sure what Google Display ads are, they’re those banners across your screen that show you exactly what you want to see. For example: you search for a product or service, and then all of the ads on your phone show similar products or services for the next week. We […]

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Google Search Ads – 101

What is Google Search? Google Search or Google Adwords as it was known for years is hands down the best way to get booked patients in the door. These ads actively go after the consumer that is searching for your products or services in your geography. When done right with the appropriate budget you can […]

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Top 10 Google Ad Metrics

There are many metrics to look at to determine the success of your Google Ads campaign. Here are the top 10 that we specifically like to talk about on a monthly basis. Top 10 Metrics to Review Impressions Clicks CTR (Click Through Rate) Conversions CPC (Cost per Click) CPL (Cost per Lead) Conversion Rate Impression […]

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